We place great emphasis on problem validation as it is a key factor in marketability. The success of the product depends on the extent it can provide solution to a problem that is prevalent. We dive deep into the product attributes and solution parameters before venturing out to build a winning product.
After validation and solution due diligence, we develop prototypes until we strike the right product that is market-ready. We take into account the views expressed by start-up founders, target users, customers, and other stakeholders and also carry out competitor analysis before releasing the final version.